Apply as a publisher
If you reach a 2A, tactical, hunting, survival or outdoor audience by email, you qualify. Tell us about the list and we'll come back with what it's worth on the network.
For publishers
Your list is worth more per send than a banner is worth per month.
If you publish to a 2A, tactical, hunting or survival audience, you've been offered $3 CPM and told that's the market. It isn't. It's what display can pay.
Tacstack turns your newsletter into the inventory. We bring offers your readers will like, the creative, the tracking and the conversion stack. You send, you get paid per result — and you never hand over your list.
- Paid per order and per subscriber referred, not per impression
- Keep your ESP, your domain, your sending reputation
- Offers pre-screened for the audience — no rebill traps, no state-restricted junk
- Dedicated sends, in-newsletter placements, or sponsored-subscribe
Proof from our own network: 14 tactical publications, now sending 100M+ emails a month. Over a recent 90 days, the same sites' banner inventory served ~1.7M impressions — about $1,700/month at $3 CPM, across all 14. Email to those readers drove ~$87K in October alone into a single store.
How it works for publishers
No build required. You keep your own ESP, your own site and your own audience.
1. Apply
Tell us about your publication and your list. We come back with a per-send value estimate for your list on the network.
2. Get matched offers
Offers pre-screened for your audience and ready to run, with creative and tracked landing pages.
3. Send and get paid
You send from your own platform, under your own name. You are paid per order and per subscriber referred, reported per send.
What we'll ask
- Publication name and site
- Audience focus (2A / hunting / survival / tactical / outdoor)
- List size, send frequency, typical open rate
- ESP you send from
- What you monetize with today (display, affiliate, sponsorships)
What you get back
- A per-send value estimate for your list on the network
- Matched offers ready to run, with creative and tracked landers
- Payout terms: per order and per subscriber referred, reported per send
Questions publishers ask
Who can join?
Any tactical, 2A, hunting, survival or outdoor publication with an email list.
Do publishers have to hand over their list?
No. You keep your ESP, your domain and your subscribers. Tacstack supplies tracked offers and creative; you send under your own name. Sponsored-subscribe placements only move a reader to a brand's list when that reader opts in.
How are publishers paid?
Per order and per subscriber referred, on tracked results, with transparent reporting per send. Where a brand buys a flat-rate dedicated send, the publisher is paid the flat rate.
What kinds of offers run on the network?
Endemic 2A and tactical products, training, optics, gear, EDC, survival and hunting — the things these readers actually buy. We screen out rebill traps and state-restricted offers because they damage the publisher's audience, which is the asset the whole network depends on.
Do I need to change my email platform?
No. You keep your own ESP, your own site and your own audience. No build required.